FXFM MACHINE Unlocking New Opportunities in the Global Halal Market

(October 17, 2025)

▶ Introduction

Recently, our company was honored to participate in the Malaysia Halal Food & Beverage Exhibition held in Kuala Lumpur, Malaysia. As the world's largest-scale trade event for halal products, it took place at the Malaysia International Trade and Exhibition Center (MITEC) in Kuala Lumpur, Malaysia, from September 17 to September 20, 2025.

Regarded as a top-tier platform for the global halal industry, this exhibition has been successfully held for multiple sessions. This year, it attracted enterprises, brands, and buyers from over 80 countries to gather together, jointly promoting the innovation and international development of the halal industry.

The exhibition focused on halal food, beverages, food processing technologies, packaging machinery, and related services, covering 14 major industry sectors, including halal food, pharmaceuticals, Islamic finance, cross-border e-commerce, and Muslim-friendly tourism. During the four-day exhibition, we not only showcased our company's products—such as cleaning machines and peeling machines—but also conducted in-depth exchanges with professional purchasers and industry experts from around the world, gaining valuable market insights and business opportunities.

▶ Our innovative machinery wowed the entire audience and sold out on-site!

During this exhibition, we carefully prepared two core products: the Flip Cleaning Machine and the Desktop Peeling Machine. These two pieces of equipment attracted a large crowd at the exhibition site and became well-deserved "star products" at our booth.

Our Flip Cleaning Machine caught the attention of many professional buyers with its unique design and versatility. Adopting advanced flip cleaning technology, this equipment can simultaneously meet the dual needs of fruit and vegetable cleaning and meat thawing. Its gentle yet efficient cleaning method ensures thorough cleaning without damaging the surface of food ingredients, perfectly preserving the nutrients and freshness of the ingredients. For catering enterprises that need to process large quantities of ingredients, this equipment can significantly improve the efficiency of the back kitchen and reduce labor costs.

Even more surprising was our Desktop Peeling Machine. Specifically designed for tropical fruits, this equipment can peel fruits such as pineapples, mangoes, and papayas quickly and accurately. Its intelligent sensing system can automatically identify the shape of fruits to achieve uniform peeling, minimizing pulp waste. During the on-site demonstration, it only took tens of seconds to peel a pineapple. Its efficient and accurate performance made many onlooking business owners want to bring their own materials to test the machine on the spot.

On the second day of the exhibition, after a detailed understanding of the equipment's performance, the owner of a well-known chain restaurant in Kuala Lumpur decided to purchase both machines on the spot. He said, "These are exactly the equipment our restaurant needs. They can greatly improve the efficiency of our ingredient processing and fully comply with halal food processing standards." This on-site transaction is not only a recognition of our products but also opens the door to the Malaysian market for us.

▶ Exhibition Experience and Practical Recommendations

For this exhibition, we made careful preparations for booth design and product display, with a focus on highlighting the company’s halal-certified products and innovative technologies. During the exhibition, we received many professional buyers from Southeast Asia, the Middle East, and Europe. Through face-to-face communication, we not only secured preliminary orders but also collected valuable market feedback. For instance, a buyer from Indonesia showed strong interest in our food processing machinery, which laid the foundation for our subsequent customized cooperation. To maximize the exhibition results, we registered in advance for the exhibition’s International Sourcing Programme (INSP), which helped us schedule high-quality one-on-one meetings, saving time and improving efficiency.

      ● Advance Planning: Several months before the exhibition, complete ticket reservations and booth booking through official websites or platforms, and use social media for pre-exhibition promotion.

      ● Focus on Product Display: Highlight halal certification and product uniqueness—for example, attract visitors through sample tastings or interactive demonstrations.

      ● Leverage Networking Opportunities: Actively participate in business matching sessions, product launch events, and exchange activities organized by the exhibition to expand your network.

      ● Understand Local Culture: Malaysia’s multicultural background requires respect for Islamic customs—for example, avoid inappropriate elements in booth design.

      ● Post-Exhibition Follow-Up: After the exhibition, contact potential customers promptly to consolidate cooperative relationships.

▶ Conclusion and Future Outlook

During this trip to the Malaysia Halal Food & Beverage Exhibition in Kuala Lumpur, we not only successfully promoted the company’s products but, more importantly, gained an on-site understanding of the demand characteristics of the Southeast Asian market. The grand occasion of an on-site sell-out fully demonstrates the competitiveness of our products in the international market.

In the future, based on the market feedback collected during this exhibition, we will further optimize product design and develop more specialized equipment suitable for halal food processing. At the same time, we will also actively advance the halal certification process for relevant products, laying a solid foundation for further exploring the global halal food equipment market.

✅ Know more about our exhibition plan in 2025: [Explore Our Exhibition →]

Written by FXFM MACHINE
Your trusted partner in food processing solutions.